Guerrilla/Viral Marketing
Feature Writer Articles in Guerrilla/Viral Marketing
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Sarah Palin Experiences Viral Internet Explosion
Sarah Palin's book sales in the first week of publication are due in some part to the viral controversy floating around on the net.
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Email Marketing
Best practices for email marketing campaigns can help increase potential return rate.
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Viral Marketing Generators
Advertising decisions are always difficult. The best plan is to mix it up while maintaining the appropriate balance between new and traditional.
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Give Advertising Slogans a Face
Personalizing advertising can make versus break a good campaign. Many well known companies have used such tactics with successful results.
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Marketing Green Initiatives
Green messages produced by public relations and marketing messages often fail to reach the emotional side of consumers. The real green stories could make a difference.
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Greening of Public Relations
Green messages abound on grocery and retail shelves, magazine covers and articles, and national television. Those messages need more green to reach and move the consumer.
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Future of Newspapers
Newspaper companies are finding new ways to reach readers both in print and online. Is there still hope for the printed news?
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Sales and Marketing Skills for a Slow Market
There are still sales opportunities in one of the worst economic slow downs in recent history. Sales professionals can benefit from keeping the following tips in mind.
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Tips on Pitching News to Blogs
New media such as blogs require building good strong relationships with the blog writers before pitching company news.
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Social Media and Crisis Management
Responding to a crisis is an important part of public relations professionals' job duties. Digital crisis communications is a new aspect that needs added to a CM plan.
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Marketing to Women with Blogs
The phenomenal growth of blogging has opened a new marketing resource for companies wanting to reach the female consumer in their target audiences.
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Create Buzz with Marketing
Marketing to women requires knowing the target audience and then delivering products and services that meet their needs. Word of mouth referrals will follow.
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Social Media for Communicators
With social media use on the rise in companies and organizations, communicators are key to success.
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eMarketing Careers
The emarketing profession is coming into its own with areas of specialty, certification training, high salaries, and international support assocations.
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SEO, Social Media and Other Technologies
Making the move to implement Web 2.0 technologies now will pave the way for the not so distant Web 3.0.
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Marketing Messages in Slow Economy
Is advertising still a viable and effective expense is such economic uncertainties? Yes. If the advertising delivers the right message, it will also deliver the customer.
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Keeping SEO Skills Optimized
SEO is here to stay and as such keeping SEO skills up-to-date with the advancing technologies means continual learning for SEO writers and specialists.
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Tips for Starting a Marketing Blog
Looking for good ideas and tips to get the company blog started? Tips for integrating the 4Ps of blogging into the new experience are detailed below.
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Marketing Trends for the New Year
Find the trends and find the marketing opportunities.
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New Online Social Networking Rules
Online social networking continues to evolve and define itself as 'the' place to connect.
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Mobile Marketing
New generations of consumers mean new ways of marketing. Mobile marketing, the next generation of marketing, is on the rise.
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State of Blogging 2008
Are you looking for solid statistics on bloggers and blogging? Possibly waiting to see the proof before jumping online with news releases? The blogosphere report is here.
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Sales & Marketing Skills for Professionals
To keep competitive, sales and marketing professionals need to keep their skills current and sharp. The four skills below are the latest in a long list of skills needed.
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New Training Option for Marketing and PR
A new and fast alternative to training for marketing and public relations professionals.
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Cold Calling for Sales
Cold calling remains an effective way to gain leads as long as planning and preparation are part of the process.
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Contributing Articles in Guerrilla/Viral Marketing
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5 Social Networking Sites for Tourism Businesses
Utilizing TripAdvisor, Facebook, Twitter, YouTube and Flickr, tourism businesses can communicate with potential visitors and maintain relationships with past customers.
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Viral Marketing is the New Mantra
A marketer has to spread a brand name like a virus, propagating in geometric progression: by using all possible ways of networking - formal or informal.
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How to Build a Business Through Social Media
New media applications are making it easier to connect with potential clientele. This article discusses how to maximize the opportunities by avoiding common errors.
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New Social Awareness Business Ideas
Has social networking seen its day? Social awareness may be the next thing. Anyone may stay ahead of the game and make a profit with new social business ideas.
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Affordable Marketing Ideas for Small Businesses
Small business owners can cut marketing costs by using smart, efficient marketing techniques. Here are three affordable marketing ideas to promote small businesses.
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Memetics in Marketing
Memes can propel business into a high profit mode. The ability to create successful memes helps marketers to create a "buzz" and have their message widely known.
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Businesses Should Pay Attention to Twitter Lists
Twitter Lists were created to better organize the people users are following. There are some potential business uses for Twitter Lists that should not be overlooked.
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Viral Marketing Lessons from Beethoven
Viral marketing is all the rage these days, but it's hardly something new. One of the most popular pieces of music of all time shows what works to spread the news.
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How to Use Twitter For Marketing
Twitter is a powerful new tool that one can use to market a business, product, self or idea.
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Business Implications of Facebook Lite
Facebook Lite will impact businesses that rely on ad revenue from games and applications on Facebook, as well as businesses advertising or communicating via Fan Pages.
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Social Media Tools for Small Businesses
Social media outreach is an inexpensive yet effective way to promote brands, products and services.
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Building Inbound Links for a Website
Inbound links are one of the best ways to drive traffic and improve search engine rankings for a website.
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Using PR to Get Qualified Sales Leads Today
In-bound marketing--driving traffic to your web site and dollars to your top line--now depends on how you use social media to find elusive customers and talk to them.
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Link Building Strategy
Google seems to place a great deal of emphasis on inbound links when evaluating websites. A strong link building strategy is essential to the success of a website.
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Creating an Effective Social Media Strategy
Connecting effectively with social media channels can seem daunting. But with a clear, well-executed plan, businesses can position themselves as thought leaders.
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Email Marketing with Newsletters
Collect e-mail addresses from a website and send a weekly or monthly e-newsletter to build relationships.
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Effective Social Networking Marketing Strategies
Several easy to implement strategies can help small businesses use social networking sites as a marketing strategy.
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Twittering During Travel and Tourism Week
Businesses across the U.S. celebrated National Travel and Tourism Week May 9-17, 2009, and many CVBs used Twitter to educate consumers why travel matters.
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BzzAgent Spreads Word of Mouth Marketing
BzzAgent markets products directly to the desired demographic, relying on its network of product testers to market the products to their friends and family.
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Twitter Apps for Businesses
Twitter has emerged as a driving force in social media, and businesses are leveraging Twitter to increase their customer bases and promote their brands.
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Using Social Media for Business Marketing
Social networking isn't just the way people communicate these days, it's an essential tool for viral marketers to find their ideal clients and build businesses.
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Four Ways Draw Attention to Your Blog
Blogging has become an important element to most any business, especially for the small business. There are 175,000 blogs hitting the internet everyday.
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Tips for Blog Topics
The most popular bloggers regularly write posts that are diverse, informative and vary in length and structure. So what happens when bloggers run out of ideas?
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Effective Social Marketing Profiles
The personal profile page of many social marketing platforms, from Twitter to Facebook, can form a useful and effective tool in your small business marketing strategy.
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Pepsi Joins in Obama Inauguration Lovefest
Plastering Obama-isms throughout Washington, D.C., Pepsi used guerilla marketing techniques to promote its new "Refresh Everything" campaign.
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