BzzAgent Spreads Word of Mouth Marketing

Viral Person-to-Person Product Marketing

May 18, 2009 Lizz Shepherd

BzzAgent markets products directly to the desired demographic, relying on its network of product testers to market the products to their friends and family.

BzzAgent is a company that conducts marketing the old fashioned way, but with a high-tech twist. Large companies that want to spread buzz about their latest products hire BzzAgent to spread word of mouth marketing to their selected demographics.

Spreading Opinion

Thousands of people belong to BzzAgent as product testers. Product marketing through BzzAgent begins when the company selects people within specific demographics relevant to the product and asks them to join a marketing campaign for that product. Members are free to accept the campaign or to decline it and wait for a different marketing campaign to participate in.

To get each tester's opinion of the product, the company sends a free product to the tester. The BzzAgent member then tests out the product, whether it's eating it, wearing it or using it in the home, and then spread their opinion to others. The word of mouth marketing is spread to friends, neighbors, family members and co-workers.

Viral Marketing

Because BzzAgent asks only for honest opinions and does not compensate their product testers beyond the free product, the product marketing they provide is sincere word of mouth marketing. It is spread through chat rooms and message boards, through FaceBook and other Web marketing techniques as well as in person.

Companies that want a larger presence for their products can hire BzzAgent to spread the word through their network of more than 500,000 members. The viral marketing campaigns produce measurable results in sales figures as well as providing valuable insight on consumer opinion.

Word of Mouth Marketing

In addition to a free product to test, BzzAgent members receive coupons for the product that they pass along to friends and family. This increases awareness of the product and provides an incentive for other people to try it. In some marketing campaigns, free sample sizes of the product are also included and passed along by the BzzAgent member.

Viral marketing on a person-to-person basis allows companies to increase their product awareness among the exact demographic that is most likely to buy their products. Since 2001, BzzAgent has run more than 500 marketing campaigns, reaching more than 110 million people through word of mouth marketing.

Web Marketing

In addition to their word of mouth marketing, BzzAgent uses its website for increasing website awareness. Members of BzzAgent look through websites that are being marketing through BzzAgent, providing their opinions about the sites. Members can spread the word about the sites they preview, spreading word of mouth about the websites as well as providing short written reviews.

The copyright of the article BzzAgent Spreads Word of Mouth Marketing in Marketing/PR is owned by Lizz Shepherd. Permission to republish BzzAgent Spreads Word of Mouth Marketing in print or online must be granted by the author in writing.

Spreading the Word