With better defined job duties, developed areas of specialization, training certifications and higher salaries, emarketing is emerging as a viable career choice. The demand for emarketers can be seen by the number of job postings on the various online job boards.
Job Tasks for Emarketers
Job duties of emarketers vary depending on whether a person is an emarketing manager or associate.
Generally, the job tasks include:
- Overseeing all e-business strategies
- Ensuring emarketing strategies are consistent with business objectives
- Maintaining websites
- Building and maintaining email databases and lists
- Maintain email marketing and email campaign calendars
- Find ways to increase email lists
- Developing e-literature
- Manage search programs.
The list of tasks above is just a sampling of the work that emarketers will be entrusted to complete. The goal of emarketers is to increase the effectiveness of web marketing or to move a company to web-based business.
emarketing Specialties
Although emarketing is continually defining itself and sometimes re-defining depending on the development of new online resources, there are specialties developing in the profession. Specialties are in the areas of:
- Email marketing
- Web site development
- Search engine optimization and marketing
- Online advertising
- Online content development
- Developing news stories, press releases and online press centers.
emarketing Certifications and Associations
There are many online colleges and training centers offering emarketing certifications. One such site offering two certifications is the Emarketing Association, which offers a Certified emarketers (CeM) and a Certified emarketing Associate (CeMA).
The Emarketing Association was founded in 1997 and is recognized as the largest international association for professional marketers, companies and governments that want to advance marketing in the digital age.
emarketers Salary Ranges
Salaries (according to payscale.com) for emarketers by specialty range from $13.73 per hour for search engine marketing specialists to almost $20.00 per hour for web designers and developers. Salaries vary by experience. People with over 20 years' experience can make over $28.00 per hour.
Hourly wages are higher in certain areas of the country. For example, emarketers in St. Louis, Missouri can make over $49.00 per hour.
Many of the jobs showing on the online job sites are paying in the $100,000 a year plus range.
Demand for emarketers
The number of members in the Emarketing Association and the wide spread of locations of its members is one testament to the growth and demand for emarketers. Its membership grew 400 percent in 2004 alone. Members of the association join from over 65 countries and from major corporations such as AT & T, Xerox Corporation, and Victoria’s Secret among others.
As the emarketing profession matures and finds standards for operations, education and salary, enormous job opportunities are continually presenting themselves.
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