Facebook is a tool any business can and should use to grow their fan club, sell more and stay connected to their target market. The great news is the service is free unless you choose to participate in the paid ads. With over 100 million members you might find a few within your target market. Let's look at the top 4 reasons you may want to move your business to Facebook and increase your profits.
Finding Business Contacts
Facebook allows you to connect with prospects, clients, competitors, potential partners and the gate keepers for your prospects. This tool allows you the opportunity to open up and invite all of your contacts get to know you. Facebook enables the building of relationships in a very non threatening fashion where people are open to your invitations to connect. A positive strategy is to accept all friend requests. Allow the growth to be viral through participating in conversations and offering help when you can.
Create Expert Status
Facebook is the perfect place to create visability and become recognized as the expert in your field. A strategy that includes consistently showing up and providing relevant postings around your area of expertise. Using group and fan pages can help with the visibility. Additionally, using the events function with Facebook will allow you to promote your business events and if you ask your fans to promote to their network, most will. Not only will you expand your reach it is a silent recommendation of your business to their connections.
Target Marketing
Members of Facebook share demographics, psychographics, and technographics about themselves that in the past you would have paid a pretty penny for. Through mindful interactions with your target market you can determine where their problems are that you can help them solve -- an incredible way to get real market feedback before spending a lot of money. With that said you can also use paid ads on Facebook that allow you to only market to your target market and promote your Facebook pages and/or your products and services.
Search Engine Opimization
Facebook is indexed for the search engines. Pages are used for business profiles and should be shared with your fans. Profiles are for personal information. Both pages are indexed for SEO. As a sidenote, Pages allow you to accumulate as many fans as you can and then you can send messages to all of your fans. Just think about the implications of the messaging services for your business. Facebook has an Alexa rating of 5 which means it is the 5th highest traffic website on the internet. Can you say SEO?
Anytime you expand your reach into your target market you can and should increase your profits. The key is to be consistent without coming across as spamming. If your intentions are always to help others that should not become an issue. Include Facebook into your daily or weekly marketing campaigns and as in any marketing strategy the more touches the quicker the results and profits.
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