Marketing to Women with Blogs
Blogging Creates Online Connections and Sense of Community
Mar 31, 2009
Blog marketing to women is a perfect way to build relationships, provide interactivity and allows the audience to share their expertise with others.
Blogging is all About the Connectivity
“Business blogs are a wonderful way to communicate and connect with current and potential customers”, wrote Authors Michele Miller and Holly Buchanan tell readers in their book, The Soccer Mom Myth (Wizard Academy Press, 2007).
Blogging is really about connecting people on a personal level - even through business blogs. The interactivity and sense of community offered by blogging is what has spurred the growth of the millions of blogs currently online and active.
Blog Marketing to Women
Using blogs to marketing to women is a natural medium because women like the interactivity and the sense of belonging to an online community.
The authors of the Soccer Mom Myth book detailed how blog marketing offers several benefits including:
- Blogs are personal with an informal voice.
- Interactivity is built into blogs.
- Blogging does not require a person to be techno-savvy.
- There is a viral quality using blogs.
Blogs allow companies to highlight their expertise and helps to build trust with blog readers. And, the cost of blogging is virtually nothing more than the time of the blogger.
Successful Blog Tips
To build a successful marketing campaign for women using blogs, Miller and Buchanan offer the following tips:
- Make posts keyword rich.
- Break posts into categories.
- Make categories keyword rich.
- Include contact information.
- Make the blog title and URL reflective of the information posted on the blog.
Keeping the blog current with regular posts – some experts say posting daily is critical to getting readers and visitors to return often to the blog. Use the blog to address concerns, comments, and questions posted by customers, blog readers and web site visitors.
It is also helpful to integrate a blog with a company web site and other online resources as well as printed marketing materials. Mention the blog’s URL in print advertising, emails, or broadcast spots.
Blogs Keep Customers Connected
Using blogs to market is perfect for keeping customers connected to a company, connected to a product or service, and connected to each other. With today’s blog sites, users can post photographs, videos, and podcasts to further promote products and services.
Relationships, according to Miller and Buchanan are vital to women, and blogging has proven itself as an effective medium to keeping customers - especially the female sector of a target audience - connected and building those much needed relationships.
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