Guerrilla/Viral Marketing

Utilizing TripAdvisor, Facebook, Twitter, YouTube and Flickr, tourism businesses can communicate with potential visitors and maintain relationships with past customers.

Nov 29, 2009 - Jennifer Huber

A marketer has to spread a brand name like a virus, propagating in geometric progression: by using all possible ways of networking - formal or informal.

Nov 26, 2009 - malini majumdar

New media applications are making it easier to connect with potential clientele. This article discusses how to maximize the opportunities by avoiding common errors.

Nov 20, 2009 - Eric Coggins

Has social networking seen its day? Social awareness may be the next thing. Anyone may stay ahead of the game and make a profit with new social business ideas.

Nov 7, 2009 - Calissa Hatton

Small business owners can cut marketing costs by using smart, efficient marketing techniques. Here are three affordable marketing ideas to promote small businesses.

Nov 6, 2009 - Angie Gentry

Memes can propel business into a high profit mode. The ability to create successful memes helps marketers to create a "buzz" and have their message widely known.

Nov 3, 2009 - malini majumdar

Twitter Lists were created to better organize the people users are following. There are some potential business uses for Twitter Lists that should not be overlooked.

Oct 30, 2009 - Alicia King

Viral marketing is all the rage these days, but it's hardly something new. One of the most popular pieces of music of all time shows what works to spread the news.

Oct 8, 2009 - Karen Berger

Twitter is a powerful new tool that one can use to market a business, product, self or idea.

Oct 8, 2009 - Allison Steinberg

Facebook Lite will impact businesses that rely on ad revenue from games and applications on Facebook, as well as businesses advertising or communicating via Fan Pages.

Sep 11, 2009 - Alicia King

Social media outreach is an inexpensive yet effective way to promote brands, products and services.

Sep 7, 2009 - Andrea Aker

Inbound links are one of the best ways to drive traffic and improve search engine rankings for a website.

Sep 4, 2009 - Tiffany Brunskole

In-bound marketing--driving traffic to your web site and dollars to your top line--now depends on how you use social media to find elusive customers and talk to them.

Aug 12, 2009 - Stan DeVaughn

Google seems to place a great deal of emphasis on inbound links when evaluating websites. A strong link building strategy is essential to the success of a website.

Jul 20, 2009 - Nina Vultaggio

Connecting effectively with social media channels can seem daunting. But with a clear, well-executed plan, businesses can position themselves as thought leaders.

Jul 14, 2009 - Nina Vultaggio

Collect e-mail addresses from a website and send a weekly or monthly e-newsletter to build relationships.

Jun 11, 2009 - Sara E. Lewis

Several easy to implement strategies can help small businesses use social networking sites as a marketing strategy.

Jun 1, 2009 - Jeanne Grunert

Businesses across the U.S. celebrated National Travel and Tourism Week May 9-17, 2009, and many CVBs used Twitter to educate consumers why travel matters.

May 30, 2009 - Jennifer Huber

BzzAgent markets products directly to the desired demographic, relying on its network of product testers to market the products to their friends and family.

May 18, 2009 - Lizz Shepherd

Twitter has emerged as a driving force in social media, and businesses are leveraging Twitter to increase their customer bases and promote their brands.

May 2, 2009 - Andrea Aker

Social networking isn't just the way people communicate these days, it's an essential tool for viral marketers to find their ideal clients and build businesses.

Apr 20, 2009 - Sara Gray

Blogging has become an important element to most any business, especially for the small business. There are 175,000 blogs hitting the internet everyday.

Feb 19, 2009 - Donna Amos

The most popular bloggers regularly write posts that are diverse, informative and vary in length and structure. So what happens when bloggers run out of ideas?

Feb 7, 2009 - Andrea Aker

The personal profile page of many social marketing platforms, from Twitter to Facebook, can form a useful and effective tool in your small business marketing strategy.

Feb 3, 2009 - Jeanne Grunert

Plastering Obama-isms throughout Washington, D.C., Pepsi used guerilla marketing techniques to promote its new "Refresh Everything" campaign.

Jan 31, 2009 - Jennifer Huber