Guerrilla/Viral Marketing
Latest Feature Articles
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Sarah Palin Experiences Viral Internet Explosion
Sarah Palin's book sales in the first week of publication are due in some part to the viral controversy floating around on the net.
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Email Marketing
Best practices for email marketing campaigns can help increase potential return rate.
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Viral Marketing Generators
Advertising decisions are always difficult. The best plan is to mix it up while maintaining the appropriate balance between new and traditional.
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Give Advertising Slogans a Face
Personalizing advertising can make versus break a good campaign. Many well known companies have used such tactics with successful results.
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Marketing Green Initiatives
Green messages produced by public relations and marketing messages often fail to reach the emotional side of consumers. The real green stories could make a difference.
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Greening of Public Relations
Green messages abound on grocery and retail shelves, magazine covers and articles, and national television. Those messages need more green to reach and move the consumer.
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Future of Newspapers
Newspaper companies are finding new ways to reach readers both in print and online. Is there still hope for the printed news?
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Sales and Marketing Skills for a Slow Market
There are still sales opportunities in one of the worst economic slow downs in recent history. Sales professionals can benefit from keeping the following tips in mind.
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Tips on Pitching News to Blogs
New media such as blogs require building good strong relationships with the blog writers before pitching company news.
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Social Media and Crisis Management
Responding to a crisis is an important part of public relations professionals' job duties. Digital crisis communications is a new aspect that needs added to a CM plan.
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Marketing to Women with Blogs
The phenomenal growth of blogging has opened a new marketing resource for companies wanting to reach the female consumer in their target audiences.
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Create Buzz with Marketing
Marketing to women requires knowing the target audience and then delivering products and services that meet their needs. Word of mouth referrals will follow.
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Social Media for Communicators
With social media use on the rise in companies and organizations, communicators are key to success.
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eMarketing Careers
The emarketing profession is coming into its own with areas of specialty, certification training, high salaries, and international support assocations.
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SEO, Social Media and Other Technologies
Making the move to implement Web 2.0 technologies now will pave the way for the not so distant Web 3.0.
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Marketing Messages in Slow Economy
Is advertising still a viable and effective expense is such economic uncertainties? Yes. If the advertising delivers the right message, it will also deliver the customer.
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Keeping SEO Skills Optimized
SEO is here to stay and as such keeping SEO skills up-to-date with the advancing technologies means continual learning for SEO writers and specialists.
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Tips for Starting a Marketing Blog
Looking for good ideas and tips to get the company blog started? Tips for integrating the 4Ps of blogging into the new experience are detailed below.
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Marketing Trends for the New Year
Find the trends and find the marketing opportunities.
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New Online Social Networking Rules
Online social networking continues to evolve and define itself as 'the' place to connect.
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Mobile Marketing
New generations of consumers mean new ways of marketing. Mobile marketing, the next generation of marketing, is on the rise.
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State of Blogging 2008
Are you looking for solid statistics on bloggers and blogging? Possibly waiting to see the proof before jumping online with news releases? The blogosphere report is here.
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Sales & Marketing Skills for Professionals
To keep competitive, sales and marketing professionals need to keep their skills current and sharp. The four skills below are the latest in a long list of skills needed.
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New Training Option for Marketing and PR
A new and fast alternative to training for marketing and public relations professionals.
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Cold Calling for Sales
Cold calling remains an effective way to gain leads as long as planning and preparation are part of the process.
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